2004 Signum SatNav promo

'A new use for your old map' was generated by Advantage and the quality of the idea and the execution equals that of any top agency. Proof of this surely is Vauxhall's testimonial. Working with the constraints of an existing agency supplied ad, we proposed the cover-mounted paper aeroplane on a belly-band signposted to the current ad in Fleet News - obligingly upsized to a DPS by the agency.

Testimonial

"Our already much talked about paper aeroplane promoting the launch of satellite navigation as standard equipment on Signum is one of the freshest and most innovative ideas I have seen for years; Emap have excelled themselves with their enthusiasm and sheer professionalism in working with the Vauxhall team to integrate the creative executions in a very tight timeline. Big thanks to Yvonne and her creative team for all their efforts. I look forward to working with them again soon."

• Front Cover
• Paper Plane

Client: Vauxhall Motors
Design: The Advantage team