Devitt Hotlap Challenge

In partnership with a group of international developers, Advantage produced this 3D Flash racing game for Devitt insurance. We used the power of our brand knowledge to recreate a lap of Cadwell Park, add our own commentary and provide a personalised MCN front cover at the finish. It was a huge success - a great way to capture data and resulted in over 110,000 rounds played in an 8 week time period - each averaging a time per round of 1.40 seconds. Thats 3,055 hours or 127 days exposure!

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Client: Devitt
Design: Andy Donovan, Neo Delight