Multi-microniche Blog Sites

These multi-microniche sites are built on the understanding that mass media is losing the battle because it must, by its very nature, be less relevant than (global) niche communities of shared interest.

Content is entirely user generated (blogs) and ads are entirely served by google adsense (at a granular, in-context and related level).

The only 'professional' editorial content is delivered as RSS feeds, selected ONLY for their relevance to each individual community.

The build and launch of the microniche multi-sites happened on time and on budget (actually, just under). Anyone involved in any kind of IT-related project will know this is hardly the norm. Advantage can restore your faith in digital deadlines.
David Cushman - Projects Editor, Emap Specialist Business

• 01 MGB Club
• 02 My Classic Car Restoration

Client: Classic Cars
Design and Development: Andy Donovan, Jonathan Green
URL: http://www.mgbclub.com
URL: http://www.myclassiccarrestoration.com