Advantage produced the first ever double page spread for this specialist insurance company, Sureterm Direct, to feature across our portfolio of classic titles. The ad was created from scratch - including sourcing imagery and writing copy.
"We wanted an advert that would appeal to the lifestyle of Classic Car enthusiasts, both men and women. The sepia picture is in keeping with classicly olden times whilst talking about the present and quite clearly bang up to the minute to appeal to all ages.
Having the challenge of filling a DPS about insurance is no easy task! Without a cure for insomnia it had to be fun yet factual. This advert really does hit the spot."
Client: Sureterm Direct Insurance
Design: Mark Allen
